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Every good business owner knows that SEO is vital to their marketing and growth, allowing leads to gather through organic searches, but getting to that first page on google can often be tricky, and expensive, if you don’t know what to look for in an SEO company.  A quick...

In its early days, Google relied primarily on backlinks and text data to establish rankings. However, Google has evolved dramatically since then. Nowadays, Google has become a very sophisticated search engine with a plethora of algorithms designed to promote results and content aimed to meet users’ needs. To some...

What do big businesses have that smaller ones don’t? Lots and lots of funds. Virtually unlimited funds. OK, so the financial resources of bigger businesses may not exactly be unlimited, but they might as well be if you compare them to the funds smaller companies—startups in particular—have to work...

We live in a world where it has become a must for businesses to have a presence online. While some entrepreneurs settle for promoting their business on social media, most companies still choose to create and run a website, and to make it their face on the Internet. After...

There is one thing that most startups have in common: a tight budget for just about everything. Sure, there are startups that are lucky enough to have bigger-than-usual capital, but most companies that are just finding its feet don’t have that. And, more often than not, startup budgets don’t...